PubSmart Dynamics

I entitled this article PubSmart Dynamics, because I view the PubSmart Conference I just attended in Charleston, South Carolina, a force that emerging authors should embrace. I gained insights into the world of publishing that I didn’t have before. Author, Hugh Howey, has proven that writers’ can use forms of publishing outside the traditional model and achieve great success. There were experts from all realms of the publishing and book marketing industry that spoke during the event. For you writers who couldn’t attend this time, here are a few of the most valuable points I took away from the conference.

Writers: Get to know your local Arts and Humanities Councils to see what grants, events and opportunities are available.

Discovery of writers’ work: 80% is word of mouth, 20% comes from social media, check out booksilove for recommending titles along with goodreads.

Branding: Your brand is a promise. What is the reader going to get from interacting with my book? Your brand is your most important marketing tool. What makes your work compelling? How do readers thing about my book?

Foundation: The voice you use on social media should be the voice you use when you write.

Launching a book: Don’t put too much pressure on yourself during the launch phase. You’re running a marathon, not a sprint. As my publicist, Lynda Bouchard points out: run your own race, don’t compare yourself to other writers.

Adjacent Readers: You want to turn readers into fans. For instance, if your book takes place in the Low Country of South Carolina, search the communities in that area for groups and organizations you can introduce your work to. They don’t have to be book clubs.

Many thanks to the PubSmart team for putting together such a wonderful conference. It’s always great to learn new ideas!

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